The Creation of a Corporate Identity
When we find ourselves in the process of looking at an image to represent us to our customers,
It's often useful to try to search for, and understanding "the essence", of the company
What are its fundamentals, what are the beliefs of the people twerking there.
These are questions that in which the answers may take some time to find.
We belive that the corporate identity is not something that can be drawn up over the weekend,
And that the most imortant people the image has to convince is the actual employees.
In essence it takes time.